Office Meal

When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, Traffic Cones, it was old way of link building all the way, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, best baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, blog marketing with great content is the way to go. Now imagine you have your own blog network, for instance Car Dolly, then it will be easier to do article marketing.

Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing quality content and not to worry about the search results all the time. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, for instance, Round Sling , quality content, nice presentation, indexed by google, this article serves it’s purpose well.

By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.

Technorati Tags: Car Dolly, Round Sling, Traffic Cones